INFOfISCUS Marketo Data Replication
Infometry Marketo Data solution leverage Marketo APIs and dynamically create target schema on Snowflake so that all the objects within Marketo are available in your Data Lake or Data Warehouse for further analysis. Infometry Marketo software provides customers to seamlessly replicate all the objects including Base Objects, Lists, Custom Objects, and the Marketo objects created dynamically by the application.
Marketo Data Replication Challenges
- Lack of pre-built tools or robust connectors to extract all objects.
- Marketo APIs Limitations - Performance, 10 concurrent calls, 100 calls in 20 secs, complexity.
- 500 MB Daily Bulk Export API combined file size.
- 90-day Retention Period for Activities.
- Different standards of APIs - Offset, Next Page token, JSON and CSV.
- Dynamic creation of new objects with new campaigns – Activities, Lead by List, Lead by Program, etc.
- ETL Development for Data Lake or Data Warehouse – Large number of mappings – On-going dev to accommodate new objects.
- Lack of documentation on Data Models and Schemas.
INFOfISCUS Marketo Data Replication
Advantages of INFOfISCUS Marketo Data Replication
- One time setup of Data Replication Platform.
- Auto detection of new Objects (metadata) within Marketo Software.
- Auto generation of target schema in Data Lake/Warehouse.
- One-time historical data dump.
- Incremental data load ensuring data sync with Data Lake.
- Auditing and monitoring of data extraction Jobs.
- Solution based pricing – License + Initial Setup.
- Subscription based – Data delivered to customer database.
- Subscription based – Data Sharing via Snowflake.
Infometry Marketo Data Replication offers :
- Subscription-based Data Sharing where Customers need not host the solution and instead, they can get their data as part of Snowflake Data Share.
- When you use Marketo Integration Customer has to host this solution within their Cloud or On-prem.
Marketo Data Automation
