February 14, 2024
In the digital transformation era, companies are channelling substantial investments into Sales and Marketing to make swift, data-driven decisions. This strategic approach involves refining marketing campaigns, […]
May 2, 2023
Marketing measurement is challenging, from attribution to optimization. To overcome this, marketers require insights into vast data from customer touchpoints. New technologies enable faster insights, data […]
April 6, 2023
Sales & Marketing analytics is essential to understand the marketing impact and predicting marketing trends to drive sales. Businesses use various Sales & Marketing analytics processes […]