Salesforce is a robust CRM platform powered by Client 360. It also offers a complementary suite of enterprise applications focusing on Marketing Automation, Customer Service, Data […]
Deciding on the optimal software for customer relationship management (CRM) and marketing automation can pose a challenge. Among the plethora of options, HubSpot and Marketo have […]
Managing data within databases is an ongoing necessity in the current era of massive data generation. Relational databases rely on SQL as their foundation and remain […]
Financial planning and analysis (FP&A) is evolving into a new area of influence with cross-departmental and cross-dimensional impact. Accurate, frequent and integrated business planning is crucial […]
Any marketer who has or who is considering migrating from their marketing platform will know that migrating from one automation platform to another is not just […]
Marketing measurement is challenging, from attribution to optimization. To overcome this, marketers require insights into vast data from customer touchpoints. New technologies enable faster insights, data […]
Managing a global supply chain is a complex task that involves coordinating operations between various parties, including suppliers, vendors, buyers, carriers, agents, and business partners. The […]
Database automation refers to using tools and processes to simplify and enhance administrative tasks related to database management. Employing DDL automation in your database management strategy […]
Salesforce has touted the expected user experience from switching to the Lightning Experience. However, just switching doesn’t guarantee an optimized Salesforce CRM Strategy and user experience. Before […]