Organizations strive to gain a competitive edge in today’s data-driven world by making faster, well-informed decisions based on real-time insights. The combination of Informatica PowerCenter and real-time […]
Top Ways to Use Salesforce for Effective Project Management To ensure success in complex client engagements, project management requires precision. Maintaining consistent brand messaging throughout the […]
Scope of Informatica & Other ETL Tools Effective and customer-centric data is the basis for any company’s growth. Today we can see many effective data warehousing […]
Salesforce is a robust CRM platform powered by Client 360. It also offers a complementary suite of enterprise applications focusing on Marketing Automation, Customer Service, Data […]
Deciding on the optimal software for customer relationship management (CRM) and marketing automation can pose a challenge. Among the plethora of options, HubSpot and Marketo have […]
Managing data within databases is an ongoing necessity in the current era of massive data generation. Relational databases rely on SQL as their foundation and remain […]
Financial planning and analysis (FP&A) is evolving into a new area of influence with cross-departmental and cross-dimensional impact. Accurate, frequent and integrated business planning is crucial […]
Any marketer who has or who is considering migrating from their marketing platform will know that migrating from one automation platform to another is not just […]
Marketing measurement is challenging, from attribution to optimization. To overcome this, marketers require insights into vast data from customer touchpoints. New technologies enable faster insights, data […]